In one of brand history’s biggest divorces, LIVESTRONG is publicly distancing itself from founder Lance Armstrong. It is painful: Lance choked on Oprah, calling stepping away from the foundation “the hardest part” of his fall from grace. But the Foundation has never been about Lance. Watchdogs say it’s squeaky clean—one of the most effective non-profits in the cancer community. We, along with many others, want it to survive.